CONCEPTUALISER -
BRINGING YOUR INNOVATIONS TO LIFE
Novelty, imagination and originality are crucial when aiming to discover opportunities for innovation. 'Co-Creation' is the new buzz word in marketing and innovation research. Researchers discover blogs and chat rooms as incubators and think tanks for nurturing innovation. But as people often struggle to verbally express their ideas and visions, we make use of the power of visualisation in the co-creation process. Our new approach 'conceptualiser' takes you and your customers on the path to innovation - facilitated by experienced COLIBRI researchers and moderators as well as a graphic designer specialised in workshop scribbling. What is special about our approach?
- Alternating modes of discovering, describing and depicting lead consumers off the beaten track into new territories. The mind set of lateral thinking allows them to focus on the actual idea rather than improving words and phrases in verbal concepts. The interaction with our scribbler inspires and helps consumers to vividly express their ideas of new products, services and designs and turns consumer insights into 'identity kit' pictures of your innovation.
- The unprejudiced perspective of our scribbler dares to also draw unusual and innovative lines and compositions.
- The direct interaction takes you closer to your customers and you can immediately take away first sketches of how future products and services could look like .
- Co-Creation is getting faster, more authentic and richer!
Scribbles also enrich our research portfolio when exploring other research objectives in order to get access to more emotional and social spheres of relevance for the research questions. Conceptualising service offers, communication, POS designs or logos are just some of the areas we have explored.
Which questions do you need an answer for? Please feel free to get in touch with us and we'll provide you with a proposal without obligation.
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