out of aFRICa
observations and trends in the southern hemisphEre
There is a continuous exchange between the Northern and Southern hemisphere - not only of the sea currents! Brand images, consumer cultures, design trends and shopping behaviour in 'first world' markets have an impact on what markets and shops in emerging markets have to offer - and vice versa!
Our observations in the Southern hemisphere cover consumer trends, some of which have already made their way to countries in 'the good old world'. Not only Vivienne Westwood has discovered Afrika's potential of inspiring the world!
The roles of developed contries being the innovation driver and developing countries being at the receiving end have changed. Innovation management of global key players have to more and more acknowledge this change and reflect it in their business practices and innovation culture.
Thus, the cooperation of COLIBRI Research and the South-African agency HOTBUTTONS allows you to conduct cross-cultures studies in the key markets of the Northern and Southern hemisphere. Benefit from our highly analytical brains, longstanding personal and professional expertise in emerging markets and personal dedication!
More News:
A suitcase full of wishes. Hotel guests often want more than simply taking a shower, having a nap and breakfast. We are curious and wanted to know which wishes business and private travellers hide in their luggage and peeped behind closed doors of big and small hotels in Germany. Our exploration results in a 'typology of wishes' of travellers. We will gladly send you the detailled report of our study on request for a nominal fee of 499.- €.
Digital Natives and Silver Surfer. In our qualitative blog study younger and older onliners posted their most exciting and most diasppointing online shopping experiences, shared tips and strategies for digital bargain hunting and replied to our questions around their online behaviour. Click here to read our article in the Research & Results Magazine (in German, sorry).
Bringing innovation to life. Novelty, imagination and originality are crucial when aiming to discover opportunities for innovation. Our approach 'conceptualsier' unites the expertise of Colibri researchers, a specialised scribbler and creative consumers when creating and visually conceptualising innovative ideas. More info
The pursuit of happiness. Singer and award-winning moderator Ina Müller sallied forth to find happiness. In her TV programme 'Stadt, Land, Ina', she visited Ute in the Colibri atelier to explore sources of happiness in the pictures of our vaildated Colibri Collection. Enjoy the video clip.
Without my bag my world would tremble. The handbag is indispensable practical emergency kit, mobile beauty parlor, entertainment center, reliable body guard and fashionable accessoire at the same time. Together with our colleagues throughout the world we have gathered feminine insights from Stockholm to Shanghai by peering into women's poches, purses and clutches. Please listen to radio interview with Ute or read more about our study (in English!).