Training
We hardly learn what we need for our daily job in school or at university. Often we jump in at the deep end and learn from experienced guides. You can support this process and improve your learning curve by training your core competencies.
We have developed a portfolio of training concepts evolving around qualitative, strategic market research. Our trainings combine theoretical background with practical, lively and inspirational exercises, through which you experience how to apply the learned techniques straight away and from their own personal angle. In an individual and inspiring way.
OUT TRAINING OFFER IN 2011:
Getting guidance - How to create good discussion guides
The discussion guide for focus groups is like a steering wheel making sure you'll reach your destination. Which questions and phrases are ideal to stimulate a lively discussion amongst the participants. Which words and explanations help revealing in-depth insights? What do I have to consider in the different phases of a focus group? What are the right tools and techniques for my specific research aims? What is important when it comes to paper, stimulus and time management? You will get answers and solutions for these questions in our one-day training (in German) on 18 März 2011. Learn more
Confident and Competent Moderation
The Art of Moderation I
The basic principles of constructive communication, initiating rapport and the strategic use of questions will help you to gain competence and confidence in moderating focus groups. You will learn verbal and nonverbal principles of group communicatiion and dynamics. Theoretical background and practical exercises will prepare you for moderating a real focus groups with consumers on the second training day. This training for moderation newbies will be held (in German) on 16-17 June and 25-26 August 2011 in Hamburg. More Info
Advanced Training
The Art of Moderation II
Moderators with first group disussion experience will train the use of more complex tools and techniques as well as managing difficult participants and situations. On the second day, we will focus on the use of your voice as means of self expression, connection with the group and leadership. Communication trainer Ute Rademacher and VocalCoach Anja Sportelli will run this training again on 20-21 October in Hamburg. If you are interested in participating please let us know in time, thanks!
All trainings will be held in the Media Center in the center of Hamburg. Please contact us in time if you are interested as we need to ensure the required ressources in time for you!
We are happy to generate an individual concept for group or in house trainings in your company - if preferable for you in English. Why not contact us - without obligation - to discuss your needs
and how we can best help you?