{"id":594,"date":"2020-05-14T12:48:30","date_gmt":"2020-05-14T12:48:30","guid":{"rendered":"https:\/\/www.colibri-research.de\/?page_id=594"},"modified":"2026-01-27T11:53:06","modified_gmt":"2026-01-27T11:53:06","slug":"persona-development","status":"publish","type":"page","link":"https:\/\/www.colibri-research.de\/en\/persona-development\/","title":{"rendered":"Persona Development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"594\" class=\"elementor elementor-594 elementor-224\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98bb71 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a98bb71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5290d3\" data-id=\"b5290d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c548b elementor-widget elementor-widget-image\" data-id=\"44c548b\" data-element_type=\"widget\" data-e-type=\"widget\" image=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1665\" height=\"518\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/Bild-Gerd-Altmann-Pixabay-2944064-1.jpg\" class=\"attachment-full size-full wp-image-535\" alt=\"Bilder\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/Bild-Gerd-Altmann-Pixabay-2944064-1.jpg 1665w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/Bild-Gerd-Altmann-Pixabay-2944064-1-300x93.jpg 300w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/Bild-Gerd-Altmann-Pixabay-2944064-1-1024x319.jpg 1024w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/Bild-Gerd-Altmann-Pixabay-2944064-1-768x239.jpg 768w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/Bild-Gerd-Altmann-Pixabay-2944064-1-1536x478.jpg 1536w\" sizes=\"(max-width: 1665px) 100vw, 1665px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f16d912 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3f16d912\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2031248d\" data-id=\"2031248d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d3b18b elementor-widget elementor-widget-heading\" data-id=\"18d3b18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">What on earth is Persona Development? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f03dbb3 elementor-widget elementor-widget-text-editor\" data-id=\"6f03dbb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Persona Development refers to the process of creating detailed fictional characters or &#8216;personas&#8217; that represent various aspects of your target groups. This method goes beyond traditional market segmentation, which typically relies on socio-demographic data like age, gender, or income. Personas are crafted to gain a deeper understanding of the individual desires, values, and lifestyles of your customers, as these often play a more significant role in shaping behaviour than raw statistical data.<\/p><p>Even within a quantitatively homogeneous target audience, you can find vastly different personalities with diverse lifestyles. Take for instance the socio-demographic twins Charles III and Ozzy Osborne, both born and raised in 1948 in the UK. Both men are on their second marriage, have children of similar ages, and enjoy financial stability and professional success. However, despite sharing similar demographic characteristics, they exhibit substantial differences in lifestyle and preferences. This vividly illustrates the limitations of quantitative segmentations.<\/p><p>Persona Development allows us to uncover these values, lifestyles, and behavioural motivations within your target groups. Sustainability, for example, can be addressed at various points along the customer journey through different information and motivations. Taking a psychological look beyond the quantitative metrics can be insightful and assist you in developing customer-centric marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76cffa79\" data-id=\"76cffa79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31cedcaf elementor-invisible elementor-widget elementor-widget-image\" data-id=\"31cedcaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" persona=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"521\" height=\"660\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/persona_development_02.jpg\" class=\"attachment-large size-large wp-image-554\" alt=\"persona development\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/persona_development_02.jpg 521w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/persona_development_02-237x300.jpg 237w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24e162d animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"24e162d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ac9b0c\" data-id=\"8ac9b0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc54af0 elementor-widget elementor-widget-image\" data-id=\"dc54af0\" data-element_type=\"widget\" data-e-type=\"widget\" need-based=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2021\/03\/Grafik_Personas_EN.jpg\" class=\"attachment-large size-large wp-image-1015\" alt=\"\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2021\/03\/Grafik_Personas_EN.jpg 800w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2021\/03\/Grafik_Personas_EN-300x169.jpg 300w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2021\/03\/Grafik_Personas_EN-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481f435 elementor-widget elementor-widget-text-editor\" data-id=\"481f435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step by step, the focus on a customer group condenses into a vivid portrayal of an individual. Each persona is given a name, a profession, a place of residence, and even a family or a pet. You learn about his or her hobbies and interests, goals, needs, and aspirations. You also uncover the concerns and \u2018pain points\u2019 that highlight the demand for improved, innovative and sustainable products.<\/p><p>With this personal portrait of the persona in mind, it becomes easier to enhance products, shape customer interactions, craft targeted advertising messages, or create social media content that resonates with the specific persona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b33bf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3b33bf5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4add14\" data-id=\"c4add14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2bda5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1d2bda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" develop=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"1024\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/essentials-704x1024.jpg\" class=\"attachment-large size-large wp-image-1148\" alt=\"\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/essentials-704x1024.jpg 704w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/essentials-206x300.jpg 206w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/essentials-768x1117.jpg 768w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/essentials.jpg 921w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44cae91\" data-id=\"44cae91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd64958 elementor-widget elementor-widget-heading\" data-id=\"bd64958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">How to develop personas <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900bbcd elementor-widget elementor-widget-text-editor\" data-id=\"900bbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The persona development process usually consists of the following steps:<\/p><ul><li><em>Inventory:<\/em> Summarising, structuring, and analysing all the information your organization has about your clients.<\/li><li><em>Persona Canvas Design:<\/em> Conducting a workshop to define the relevant characteristics and features that can meaningfully describe various need-based groups.<\/li><li><em>Gathering consumer insights:<\/em> Engaging in personal interactions with different consumers to collect observations and findings.<\/li><li><em>eveloping personas:<\/em> Using the persona canvas, structuring, and solidifying the insights, and visualising them through persona set cards.<\/li><li><em>Knowledge sharing workshops<\/em> with your team and other departments to ensure that personas are disseminated and actively used within the organisation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf92af3 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bf92af3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d27a927\" data-id=\"d27a927\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf12dfa elementor-widget elementor-widget-text-editor\" data-id=\"bf12dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not only does technology change in the times of digital transformation, but so do people, who evolve and continually learn. Personal growth and life-long learning are important trends of our society and business. This is why personas should not be set in stone but be developed continuously and organically. The more actively teams and business areas make use of personas in customer surveys, user experience tests, market research and new product development, the faster their learnings can be reconciled and integrated into the personas. By treating them as living documents, your understanding of the needs groups will always remain up to date.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875f910 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"875f910\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fb304d\" data-id=\"7fb304d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbbe10a elementor-widget elementor-widget-heading\" data-id=\"bbbe10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Consumer Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5898024 elementor-widget elementor-widget-text-editor\" data-id=\"5898024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many ways to gain an understanding of your customers. They all have one thing in common: personal contact and interaction. Here are some examples of our methodological tool box:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83998cf elementor-invisible elementor-widget elementor-widget-image\" data-id=\"83998cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" consumer=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"597\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/persona_development_03.jpg\" class=\"attachment-large size-large wp-image-557\" alt=\"persona development\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/persona_development_03.jpg 484w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/persona_development_03-243x300.jpg 243w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b0ccb2\" data-id=\"6b0ccb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc6501 elementor-widget elementor-widget-text-editor\" data-id=\"ddc6501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>During <em>Consumer Visits <\/em>you meet representatives of selected needs groups at home. Interview technique trainings and an interview guide will empower you to explore through observation and dialogue what your interview partners think, wish for, get annoyed about and appreciate.<\/li><li>In a <em>Consumer Journey<\/em> you observe how your clients use your products and services in their natural environment. Depending on your industry and goals, you will shadow your consumers when cooking, cleaning, grooming, styling, sewing, sawing or posting. You can accompany them when shopping (offline or online) to observe directly how they orientate themselves, compare and decide which products to go for. We analyse and solidify the consumer insights guided by the persona canvas in a joint workshop.<\/li><li><em>Moderation Training<\/em> empowers teams with a degree of expertise in conducting personal interviews to moderate focus groups with consumers and users. On the first day, a mix of theoretical input and practical exercises in dyads provides the required conversation techniques and know-how regarding group dynamics. On the second day, participants (co-)moderate a small group with `real\u2019 consumers. The topic of the discussion can pick up on a research or business matter currently relevant for you and your organisation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b45ce15 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"b45ce15\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aa6b32\" data-id=\"2aa6b32\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a0f778 elementor-widget elementor-widget-heading\" data-id=\"5a0f778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Application and expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d15a6e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d15a6e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5b68c2\" data-id=\"d5b68c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccf55f9 elementor-widget elementor-widget-text-editor\" data-id=\"ccf55f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Initially, personas were developed to manage IT application requirements. Due to their strengths they are being used in various business areas:<\/p><ul><li>Designing \u2018physical\u2019 products in various industries<\/li><li>Developing and improving services<\/li><li>Creating advertising campaigns and communication<\/li><li>Designing online and offline shops<\/li><li>Developing apps and digital products<\/li><li>User Experience Design<\/li><li>Content Management<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a054377\" data-id=\"a054377\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f81a9e elementor-widget elementor-widget-text-editor\" data-id=\"9f81a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I have experience in persona development in the following industries:<\/p><ul><li>Automotive<\/li><li>Electric household appliances<\/li><li>Power tools<\/li><li>Financial services<\/li><li>Household hygiene<\/li><li>Personal care and health<\/li><li>Logistics<\/li><li>Food and beverages<\/li><li>Travel and tourism<\/li><li>Consumer electronics<\/li><li>Insurances<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecea6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"ecea6e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bdd4eba\" data-id=\"bdd4eba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1f395e elementor-widget elementor-widget-heading\" data-id=\"a1f395e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Case Study <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105cd81 elementor-widget elementor-widget-text-editor\" data-id=\"105cd81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Christian Schech and Bastian Wetzel, the founders and developers of SOI, wondered why women are constantly searching for items in their handbags. During a power blackout at a folk festival, women spontaneously used their smartphones as emergency light. The idea of a professional \u201cbag light\u201d was born \u2013 which would bring an end to fumbling around in the dark. The analysis of the competitive environment revealed that bag lights already existed. But they were difficult to use and uncomfortable. Insights that we at COLIBRI Research gathered together with WeJane (Amsterdam) and our global research network (<a href=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/bag-stories_colibri_EN.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Bag Stories<\/strong><\/a>), enabled us to support the product development process through profound psychological insights about women and their handbags.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b41ad40\" data-id=\"b41ad40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd30aab elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fd30aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" case=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/SOI_in_Tasche-1024x683.jpg\" class=\"attachment-large size-large wp-image-556\" alt=\"SOI_in_Tasche\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/SOI_in_Tasche-1024x683.jpg 1024w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/SOI_in_Tasche-300x200.jpg 300w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/SOI_in_Tasche-768x512.jpg 768w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/SOI_in_Tasche-1536x1024.jpg 1536w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/03\/SOI_in_Tasche-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ff336 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e1ff336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2062ccf\" data-id=\"2062ccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf8eb33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf8eb33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64504aa\" data-id=\"64504aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfe87ba elementor-widget elementor-widget-text-editor\" data-id=\"cfe87ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Four <strong>product design<\/strong> requirements were derived from the consumer insights:<\/p><ul><li>Women usually use several handbags and change between them throughout the day. A central requirement was to design a handy, light-weight and mobile-use bag light.<\/li><li>A bag light must provide a comfortable and intelligent solution. The innovative product will only add value if the light automatically turns on as soon as women start rummaging through their handbags. Until you\u2019ve found the power switch, you\u2019ve already got your keys and so the light is obsolete.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f970f82\" data-id=\"f970f82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f4edd0 elementor-widget elementor-widget-text-editor\" data-id=\"5f4edd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Women do not have a purely functional, but always a personal and sometimes even an emotional relationship with their handbag. As a consequence, feminine design and materials that look and feel good guided the product design decisions.<\/li><li>Women already have a lot to do and are not really keen on laboriously keeping their handbags tidy. Hence, the bag light should be user-friendly and low-maintenance. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d6036f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9d6036f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50bbbf2\" data-id=\"50bbbf2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e8cbe6 elementor-widget elementor-widget-heading\" data-id=\"8e8cbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Bag Stories - What bags tell about women<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e423a elementor-widget elementor-widget-text-editor\" data-id=\"09e423a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201dEvery woman has an uneasy look if somebody glances into its sacred privacy. A decent man should always tactfully stare<br \/>at the ceiling whenever his companion opens her bag.\u201d<br \/><br \/><\/em><em>New York Times 1945<\/em><\/p><p>We shamelessly talked with women about the content of their bag. So did our partners around the world, from Shanghai to Stockholm. Bags from 16 countries tell the stories of their owners. Feminine insights based on one of the most intimate accessories in a woman\u2019s life: her handbag. Getting curious?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ee091b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee091b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b3b1e1\" data-id=\"6b3b1e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfefbd7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cfefbd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-pdf\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63b8998\" data-id=\"63b8998\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202a331 elementor-widget elementor-widget-text-editor\" data-id=\"202a331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the <a href=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/bag-stories_colibri_EN.pdf\" target=\"_blank\" rel=\"noopener\">complete case study<\/a> now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b044c39\" data-id=\"b044c39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ea929 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a1ea929\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" case=\"\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1006\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/pexels-anna-shvets-11124970_kl2.jpg\" class=\"attachment-large size-large wp-image-1146\" alt=\"\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/pexels-anna-shvets-11124970_kl2.jpg 800w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/pexels-anna-shvets-11124970_kl2-239x300.jpg 239w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2023\/09\/pexels-anna-shvets-11124970_kl2-768x966.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f17db elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c0f17db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbc8508\" data-id=\"cbc8508\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f104f5f elementor-testimonial--layout-image_above elementor-testimonial--skin-default elementor-testimonial--align-center elementor-arrows-yes elementor-widget elementor-widget-testimonial-carousel\" data-id=\"f104f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_arrows&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cAn empathic understanding of the target group, conscientiously dealing with people and nature and attention to detail guided our product development process in the right direction. For eight months the team conducted intensive research and development. Besides self-testing and observations, consumer insights significantly contributed to turn the spark of an exciting idea into an illuminating product.\u201d \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Benedikt Lehnert <\/span><span class=\"elementor-testimonial__title\">Designer at SOI <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b4ba3 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"71b4ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31f8060e\" data-id=\"31f8060e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" ute=\"\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24592598 elementor-widget elementor-widget-spacer\" data-id=\"24592598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10f170fc\" data-id=\"10f170fc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1fbf3b elementor-widget elementor-widget-heading\" data-id=\"3e1fbf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">COLIBRI Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e338f7d elementor-widget elementor-widget-text-editor\" data-id=\"3e338f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prof. Ute Rademacher<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94517a4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"94517a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 - (0)176 51 08 76 95<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">moin(at)colibri-research.de<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-home\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lange Reihe 39, 20099 Hamburg \/ Germany<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What on earth is Persona Development? Persona Development refers to the process of creating detailed fictional characters or &#8216;personas&#8217; that represent various aspects of your target groups. This method goes beyond traditional market segmentation, which typically relies on socio-demographic data like age, gender, or income. Personas are crafted to gain a deeper understanding of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-594","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Persona Development, Gathering consumer insights<\/title>\n<meta name=\"description\" content=\"Persona Development, Inventory, Persona Canvas Design, Gathering consumer insights, Developing personas, Knowledge Sharing Workshop\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colibri-research.de\/en\/persona-development\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" 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