{"id":620,"date":"2020-05-18T07:34:01","date_gmt":"2020-05-18T07:34:01","guid":{"rendered":"https:\/\/www.colibri-research.de\/?page_id=620"},"modified":"2026-08-24T15:18:08","modified_gmt":"2026-08-24T15:18:08","slug":"innovation-communication","status":"publish","type":"page","link":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/","title":{"rendered":"Innovation &#038; Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"620\" class=\"elementor elementor-620 elementor-567\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a98bb71 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a98bb71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5290d3\" data-id=\"b5290d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c548b elementor-widget elementor-widget-image\" data-id=\"44c548b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1665\" height=\"518\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg\" class=\"attachment-full size-full wp-image-618\" alt=\"Innovation Kommunikation\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg 1665w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04-300x93.jpg 300w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04-1024x319.jpg 1024w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04-768x239.jpg 768w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04-1536x478.jpg 1536w\" sizes=\"(max-width: 1665px) 100vw, 1665px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f16d912 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3f16d912\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2031248d\" data-id=\"2031248d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d3b18b elementor-widget elementor-widget-heading\" data-id=\"18d3b18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-small\">Sustainable Innovation &amp; Communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f03dbb3 elementor-widget elementor-widget-text-editor\" data-id=\"6f03dbb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brands and companies always had to change to maintain or improve their market position. However, with the ecological transformation, the emergence of generative artificial intelligence, and geopolitical shifts, the pressure for innovation has exponentially increased. What is considered innovative today may be tomorrow\u2019s new standard. At the same time, the world today is more complex and unpredictable than ever before. Major and minor crises shake us and leave their mark.<\/p><p>The good news, however, is that unconscious tensions and contradictions often create room for innovation. Innovative products typically go beyond functional solutions, ideally adding value without requiring a complete overhaul of routines. Even in sustainability, many do not want to entirely forgo the familiar and tried-and-true. When the economic, ecological, and social value of your offering is effectively communicated through the right codes, your sustainable messages can reach and persuade your target audiences.<\/p><p><a href=\"https:\/\/www.colibri-research.de\/en\/sustainability-communication-a-balancing-act\/\">&gt;&gt; Sustainability Communication &#8211; A Balancing Act<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b33bf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3b33bf5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4add14\" data-id=\"c4add14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2bda5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1d2bda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-credo-731x1024.jpg\" class=\"attachment-large size-large wp-image-572\" alt=\"Innovation Credo\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-credo-731x1024.jpg 731w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-credo-214x300.jpg 214w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-credo-768x1076.jpg 768w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-credo.jpg 776w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44cae91\" data-id=\"44cae91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd64958 elementor-widget elementor-widget-heading\" data-id=\"bd64958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Our Credo <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900bbcd elementor-widget elementor-widget-text-editor\" data-id=\"900bbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creativity and innovation are hard work. Creatives are rarely inspired by the Muses\u2019 kiss but achieve their success step by step by working hard:<\/p><ul><li>Creativity is a process, not a state.<\/li><li>You can stimulate creativity with a conducive work environment, but you cannot force creativity.<\/li><li>Creativity spawns new and unusual ideas with added value.<\/li><li>Successful innovations offer benefits that relate to consumer\u2019s lives and values.<\/li><li>Creative ideas are born out of wisdom, they\u2019re not spur of the moment.<\/li><\/ul><p>Qualitative market research allows you to gain inspiring knowledge about the motivations and desires, habits, and fears of your target groups. My support is built on more than two decades of expertise in marketing and innovation consulting and my skills as a Design Thinking Coach. Let yourself be inspired to think differently about business and to progress step by step from a detailed understanding of problems to sustainable solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-768429d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"768429d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cfff5b\" data-id=\"6cfff5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60f9ad elementor-widget elementor-widget-heading\" data-id=\"a60f9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Innovative ideas don't come out of the blue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2feff32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2feff32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c292ef\" data-id=\"9c292ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dfd2bf elementor-widget elementor-widget-text-editor\" data-id=\"8dfd2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Design Thinking Workshops which last two to three days, we as a team will generate a concrete starting point for new product ideas for your brand. In an inspiring atmosphere we will use creativity-boosting techniques and agile methods to develop different solutions. Step by step, we will go through the different phases of the Design Thinking Process, turning initial ideas into a testable prototype:<\/p><ul><li><em>Understand<\/em>: In the beginning we\u2019ll focus on a shared understanding of the starting point of the ideation and define assumptions \u2013 about the target group or technical limitations \u2013 that the innovation process shall be based on.<\/li><li><em>Observe<\/em>: This phase allows us to gain a 360 degree overview of the initial problem. <a href=\"https:\/\/www.colibri-research.de\/en\/persona-development\/\">Consumer insights analysis<\/a> and interviews with consumers allow us to generate a customer-centric perspective necessary for the next step.<\/li><li><em>Pivot Point<\/em>: At this point the \u201cProblem Statement\u201d re-defines the problem from the consumers\u2019 point of view. We\u2019ll use <a href=\"https:\/\/www.colibri-research.de\/en\/persona-development\/\">personas <\/a>to take different needs groups into consideration.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09789b7\" data-id=\"09789b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4085df elementor-widget elementor-widget-text-editor\" data-id=\"d4085df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Ideation<\/em>: Stimulated by playful tools, we\u2019ll develop as many different ideas as possible in a short period of time. After that, questioning techniques and sorting exercises facilitate the clustering and selecting of promising ideas.<\/li><li><em>Prototype<\/em>: The chosen ideas will be made more concrete by building a prototype consisting of various materials. In an iterative process of feedback and target-oriented adaptations, the prototypes will be reworked until a testable prototype has been created. \u00a0<\/li><li><em>Testing<\/em>: Now we\u2019ll determine which decisive assumptions and functionalities shall be tested in an experimental scenario. Feedback analyses give an indication of which areas remain to be improved and which prototype is suitable for further technical development.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb6ff0b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fb6ff0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7a6bf8\" data-id=\"e7a6bf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2edb530 elementor-widget elementor-widget-image\" data-id=\"2edb530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"797\" height=\"412\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/design-thinking-prozess.jpg\" class=\"attachment-large size-large wp-image-574\" alt=\"Design Thinking Prozess\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/design-thinking-prozess.jpg 797w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/design-thinking-prozess-300x155.jpg 300w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/design-thinking-prozess-768x397.jpg 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875f910 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"875f910\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b0ccb2\" data-id=\"6b0ccb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc6501 elementor-widget elementor-widget-text-editor\" data-id=\"ddc6501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I am happy to support you in finding answers for innovation research questions with:<\/p><ul><li>Verbal and product concept development in workshops and concept clinics<\/li><li>Concept writing trainings<\/li><li>Qualitative potential analyses of your new product or service ideas with interviews and focus groups<\/li><li>Design development supported by visual facilitators<\/li><li>Qualitative in-home usability tests of innovative products<\/li><li>Diary studies<\/li><li>Ethnographic and netnographic interviews<\/li><\/ul><p><br \/>If required, I can conduct almost all studies online. Just send me your briefing document if you would like to receive a proposal for a specific research question.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fb304d\" data-id=\"7fb304d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83998cf elementor-invisible elementor-widget elementor-widget-image\" data-id=\"83998cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"504\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-Kreativworkshop.jpg\" class=\"attachment-large size-large wp-image-577\" alt=\"Kreativworkshop\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-Kreativworkshop.jpg 756w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/innovation-Kreativworkshop-300x200.jpg 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d65092 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2d65092\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b90016\" data-id=\"6b90016\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25f375a elementor-widget elementor-widget-heading\" data-id=\"25f375a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Our Toolbox<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2ce020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2ce020\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fcfd0f\" data-id=\"7fcfd0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6bc0a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3d6bc0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"504\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/zielgruppe-botschaft.jpg\" class=\"attachment-large size-large wp-image-579\" alt=\"Zielgruppe Botschaft\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/zielgruppe-botschaft.jpg 756w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/zielgruppe-botschaft-300x200.jpg 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ab4f34\" data-id=\"7ab4f34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75dbcb3 elementor-widget elementor-widget-text-editor\" data-id=\"75dbcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication creates a connection between you and your consumers: Which message do you want to bring across? Which codes are appropriate? Which tonality is the right one? What stands out and will be remembered?<\/p><ul><li><em>Group discussions or mini groups <\/em>can reflect the dynamics of how impressions are formed and indicate how impactful certain statements, pack alternatives, claims or logos are. In addition, they can help to reveal which of the positive and negative interpretations prevail and shape consumers\u2019 attitudes. My experienced moderation style provides access to the groups\u2019 creative potential which will uncover appealing alternatives for the wrong wording of the right ideas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ff336 animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e1ff336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2062ccf\" data-id=\"2062ccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf8eb33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf8eb33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f970f82\" data-id=\"f970f82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f4edd0 elementor-widget elementor-widget-text-editor\" data-id=\"5f4edd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Qualitative in-depth interviews<\/em> allow us to analyse concepts at a very early stage of communications development. Comparing different executions of the Big Idea or conducting detailed analyses of design routes are most fruitful during personal interactions with representatives of your personas. \u00a0\u00a0<\/li><li>In<em> Store Checks <\/em>and <em>Accompanied Shopping Trips<\/em> we explore the direct impact of communication means on shoppers during participant observations. Which products manage to attract attention on cluttered shelves in the store? Which colour codes, pack formats and messages best reflect the product category and performance attributes? Which products are most enticing at conveying innovativeness?<\/li><li><em>Semiotic analyses <\/em>exemplify the verbal and visual codes of the product and brand communication in your competitive environment. Complex analyses of the entire product category or specific themes illustrate the current and emerging signifiers of specific qualities, values or benefits. Applied semiotics enrich the customers\u2019 feedback and reveal the reasons why communication is impactful.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd715c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"fd715c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a43cb0d\" data-id=\"a43cb0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b340f3d elementor-widget elementor-widget-heading\" data-id=\"b340f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Application and Expertise <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d15a6e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d15a6e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d5b68c2\" data-id=\"d5b68c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccf55f9 elementor-widget elementor-widget-text-editor\" data-id=\"ccf55f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In qualitative studies, I have explored and evolved brand, product and service communication in varying business areas with the following objectives:<\/p><ul><li>Developing overall communication strategies<\/li><li>Brand communication campaigns (print, TVC, social media)<\/li><li>Generating and evaluating logos<\/li><li>Creating and optimising claims<\/li><li>Design Research in the arena of new product development (e.g. car clinics)<\/li><li>Packaging design evaluation \/ FMOT<\/li><li>Qualitative storyboard tests<\/li><li>Potential assessment of advertising communications (print, TV, Social Media)<\/li><li>Semiotic analyses of pack designs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a054377\" data-id=\"a054377\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f81a9e elementor-widget elementor-widget-text-editor\" data-id=\"9f81a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My areas of expertise for innovation research encompasses:<\/p><p>\u00a0<\/p><ul><li>Automotive<\/li><li>Consumer electronics<\/li><li>Fashion<\/li><li>Food and beverages<\/li><li>Financial products and asset management<\/li><li>Household hygiene<\/li><li>Insurances<\/li><li>Logistics<\/li><li>Personal care and health<\/li><li>Power tools<\/li><li>Spirits<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-227c557 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"227c557\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebec37f\" data-id=\"ebec37f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a96c3 elementor-widget elementor-widget-heading\" data-id=\"d7a96c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-small\">Case Study<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f742079 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f742079\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef4dab9\" data-id=\"ef4dab9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522f953 elementor-widget elementor-widget-image\" data-id=\"522f953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"395\" src=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/Tullamore-Dew-Logo.svg_-1024x506.png\" class=\"attachment-large size-large wp-image-581\" alt=\"Tullamore Dew\" srcset=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/Tullamore-Dew-Logo.svg_-1024x506.png 1024w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/Tullamore-Dew-Logo.svg_-300x148.png 300w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/Tullamore-Dew-Logo.svg_-768x380.png 768w, https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/04\/Tullamore-Dew-Logo.svg_.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c769e5 elementor-widget elementor-widget-text-editor\" data-id=\"1c769e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Tullamore Dew brand aimed to reposition themselves as \u201cIrish true\u201d because Scottish competitors and American bourbons dominated whisk(e)y connoisseurs\u2019 perceptions. But what does Irishness mean for people outside Ireland?<\/p><p>This question was the starting point of a journey that ended in a very successful communication campaign. Tullamore Dew\u2019s TV commercial was awarded the Best Spirit Spot 2013. The creation by Opperman\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed0cbd8\" data-id=\"ed0cbd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-949628c elementor-widget elementor-widget-text-editor\" data-id=\"949628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Weiss (New York) was founded on consumer insights gathered by Syren Strategy (London) and Colibri Research (Germany). Tullamore Dew beautifully demonstrates how advertising can break codes successfully in order to communicate brand equity in a fresh, inspiring and coherent manner.<\/p><p>The brilliant film is the result of a long path from developing a new brand strategy, redesigning the packaging up to understanding the category\u2019s communicative codes and brand equity in order to bring to life the world of true Irishness. In a multi-stage international, qualitative study we identified values and symbols that help to transport Tullamore Dew\u2019s personality as a typically Irish whiskey in a zeitgeisty way that goes beyond the clich\u00e9 of happy cows on green meadows. Creation, inspiration and evaluation through consumer insights enriched each other, ending up in a beautiful story well told by an engaging story line, unique atmosphere, touching song and expressive protagonists. Glasses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ec5fbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ec5fbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c80328\" data-id=\"4c80328\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8287974 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8287974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb75d2e\" data-id=\"bb75d2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59de33 elementor-widget elementor-widget-text-editor\" data-id=\"a59de33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.youtube.com\/watch?v=h81oiF7VIOw\" target=\"_blank\" rel=\"noopener\">Watch the TV commercial<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f17db elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"c0f17db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbc8508\" data-id=\"cbc8508\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f104f5f elementor-testimonial--layout-image_above elementor-testimonial--skin-default elementor-testimonial--align-center elementor-arrows-yes elementor-widget elementor-widget-testimonial-carousel\" data-id=\"f104f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_arrows&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Ute is both a highly professional businesswoman and an excellent moderator. I have struggled in the past to find good moderators in Germany who push respondents and find creative ways of drawing out insights, but Ute managed this with ease. On a personal level, she brought fun and enjoyment to a tricky brief and was a delight to work with. We will definitely be working together with Colibri again!\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Emma Laney  <\/span><span class=\"elementor-testimonial__title\">Syren (London)<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b4ba3 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"71b4ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;slideInUp&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31f8060e\" data-id=\"31f8060e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24592598 elementor-widget elementor-widget-spacer\" data-id=\"24592598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10f170fc\" data-id=\"10f170fc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1fbf3b elementor-widget elementor-widget-heading\" data-id=\"3e1fbf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">COLIBRI Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e338f7d elementor-widget elementor-widget-text-editor\" data-id=\"3e338f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prof. Ute Rademacher<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0c311 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c0c311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+49 - (0)176 51 08 76 95<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope-square\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">moin(at)colibri-research.de<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-home\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lange Reihe 39, 20099 Hamburg \/ Germany<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustainable Innovation &amp; Communication Brands and companies always had to change to maintain or improve their market position. However, with the ecological transformation, the emergence of generative artificial intelligence, and geopolitical shifts, the pressure for innovation has exponentially increased. What is considered innovative today may be tomorrow\u2019s new standard. At the same time, the world [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-620","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation &amp; Communication - COLIBRI Research<\/title>\n<meta name=\"description\" content=\"Colibri-Research, Innovation &amp; Kommunikation, Consumer Insights, How Messages Reach and Affect Your Target Groups, Design Thinking Workshops\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colibri-research.de\/en\/innovation-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation &amp; Communication - COLIBRI Research\" \/>\n<meta property=\"og:description\" content=\"Colibri-Research, Innovation &amp; Kommunikation, Consumer Insights, How Messages Reach and Affect Your Target Groups, Design Thinking Workshops\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.colibri-research.de\/en\/innovation-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"COLIBRI Research\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T15:18:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/\",\"url\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/\",\"name\":\"Innovation & Communication - COLIBRI Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.colibri-research.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/colibri_grafik_innovation-kommunikation_04.jpg\",\"datePublished\":\"2020-05-18T07:34:01+00:00\",\"dateModified\":\"2026-08-24T15:18:08+00:00\",\"description\":\"Colibri-Research, Innovation & Kommunikation, Consumer Insights, How Messages Reach and Affect Your Target Groups, Design Thinking Workshops\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.colibri-research.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/colibri_grafik_innovation-kommunikation_04.jpg\",\"contentUrl\":\"https:\\\/\\\/www.colibri-research.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/colibri_grafik_innovation-kommunikation_04.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/innovation-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.colibri-research.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation &#038; Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/#website\",\"url\":\"https:\\\/\\\/www.colibri-research.de\\\/\",\"name\":\"COLIBRI Research\",\"description\":\"Customer Centricity\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.colibri-research.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/#organization\",\"name\":\"COLIBRI Research\",\"url\":\"https:\\\/\\\/www.colibri-research.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.colibri-research.de\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_klein.png\",\"contentUrl\":\"https:\\\/\\\/www.colibri-research.de\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_klein.png\",\"width\":221,\"height\":65,\"caption\":\"COLIBRI Research\"},\"image\":{\"@id\":\"https:\\\/\\\/www.colibri-research.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/colibriresearch\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/uterademacher\\\/\"],\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Lange Reihe 39\",\"postalCode\":\"20099\",\"addressLocality\":\"Hamburg\",\"addressRegion\":\"Hamburg\",\"addressCountry\":\"DE\"},\"telephone\":\"+49-176-51087695\",\"email\":\"moin@colibri-research.de\",\"vatID\":\"DE257396369\",\"foundingDate\":\"2007\",\"founder\":{\"@type\":\"Person\",\"name\":\"Prof. Dr. Ute Rademacher\",\"jobTitle\":\"Wirtschaftspsychologin\",\"sameAs\":\"https:\\\/\\\/www.linkedin.com\\\/in\\\/uterademacher\\\/\"},\"description\":\"Institut f\u00fcr qualitativ-psychologische Marktforschung in Hamburg, gegr\u00fcndet 2007 von Prof. Dr. Ute Rademacher. Schwerpunkte sind Persona Development, strategische Markenf\u00fchrung sowie Innovations- und Kommunikationsforschung \u2013 mit besonderem Augenmerk auf nachhaltige Konsumstile.\",\"knowsAbout\":[\"Qualitative Marktforschung\",\"Konsumentenpsychologie\",\"Persona Development\",\"Markenf\u00fchrung\",\"Markenstrategie\",\"Innovationsforschung\",\"Kommunikationsforschung\",\"Nachhaltige Konsumstile\",\"Green Marketing\",\"Customer Centricity\",\"Design Thinking\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation & Communication - COLIBRI Research","description":"Colibri-Research, Innovation & Kommunikation, Consumer Insights, How Messages Reach and Affect Your Target Groups, Design Thinking Workshops","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/","og_locale":"en_US","og_type":"article","og_title":"Innovation & Communication - COLIBRI Research","og_description":"Colibri-Research, Innovation & Kommunikation, Consumer Insights, How Messages Reach and Affect Your Target Groups, Design Thinking Workshops","og_url":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/","og_site_name":"COLIBRI Research","article_modified_time":"2026-08-24T15:18:08+00:00","og_image":[{"url":"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg","type":"","width":"","height":""}],"twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/","url":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/","name":"Innovation & Communication - COLIBRI Research","isPartOf":{"@id":"https:\/\/www.colibri-research.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg","datePublished":"2020-05-18T07:34:01+00:00","dateModified":"2026-08-24T15:18:08+00:00","description":"Colibri-Research, Innovation & Kommunikation, Consumer Insights, How Messages Reach and Affect Your Target Groups, Design Thinking Workshops","breadcrumb":{"@id":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.colibri-research.de\/en\/innovation-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/#primaryimage","url":"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg","contentUrl":"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/05\/colibri_grafik_innovation-kommunikation_04.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.colibri-research.de\/en\/innovation-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.colibri-research.de\/en\/"},{"@type":"ListItem","position":2,"name":"Innovation &#038; Communication"}]},{"@type":"WebSite","@id":"https:\/\/www.colibri-research.de\/#website","url":"https:\/\/www.colibri-research.de\/","name":"COLIBRI Research","description":"Customer Centricity","publisher":{"@id":"https:\/\/www.colibri-research.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.colibri-research.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/www.colibri-research.de\/#organization","name":"COLIBRI Research","url":"https:\/\/www.colibri-research.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.colibri-research.de\/#\/schema\/logo\/image\/","url":"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/02\/logo_klein.png","contentUrl":"https:\/\/www.colibri-research.de\/wp-content\/uploads\/2020\/02\/logo_klein.png","width":221,"height":65,"caption":"COLIBRI Research"},"image":{"@id":"https:\/\/www.colibri-research.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/colibriresearch\/","https:\/\/www.linkedin.com\/in\/uterademacher\/"],"address":{"@type":"PostalAddress","streetAddress":"Lange Reihe 39","postalCode":"20099","addressLocality":"Hamburg","addressRegion":"Hamburg","addressCountry":"DE"},"telephone":"+49-176-51087695","email":"moin@colibri-research.de","vatID":"DE257396369","foundingDate":"2007","founder":{"@type":"Person","name":"Prof. Dr. Ute Rademacher","jobTitle":"Wirtschaftspsychologin","sameAs":"https:\/\/www.linkedin.com\/in\/uterademacher\/"},"description":"Institut f\u00fcr qualitativ-psychologische Marktforschung in Hamburg, gegr\u00fcndet 2007 von Prof. Dr. Ute Rademacher. Schwerpunkte sind Persona Development, strategische Markenf\u00fchrung sowie Innovations- und Kommunikationsforschung \u2013 mit besonderem Augenmerk auf nachhaltige Konsumstile.","knowsAbout":["Qualitative Marktforschung","Konsumentenpsychologie","Persona Development","Markenf\u00fchrung","Markenstrategie","Innovationsforschung","Kommunikationsforschung","Nachhaltige Konsumstile","Green Marketing","Customer Centricity","Design Thinking"]}]}},"_links":{"self":[{"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/pages\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":40,"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/pages\/620\/revisions"}],"predecessor-version":[{"id":1452,"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/pages\/620\/revisions\/1452"}],"wp:attachment":[{"href":"https:\/\/www.colibri-research.de\/en\/wp-json\/wp\/v2\/media?parent=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}