CUSTOMER CENTRICITY
Put your customers at the heart of your business

Rediscover your target groups

Your brands and products can only be successful if they offer solutions for the needs of your customers. People do not always act rationally and often unlike what you would expect from their attitudes. In addition, digitisation creates intensive connections between people, the result being that today’s consumers and customers are informed faster, are better educated and more demanding. Gain a thorough understanding of what your target groups expect, how they gather information and make decisions. See your offer through the eyes of your customers to discover what improvements are necessary and to set the right course for product development and marketing.

Persona Development

Put a face to your target groups and bring them to life with personas. Clear with the help of insights resulting from qualitative consumer research. Consistent thanks to the alignment with your marketing strategy. Creative by applying agile methods and conducting creative workshops.

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Strategic Brand Management

Strong brands are intangible value creators that enrich your organisation. Benefit from tailor-made studies and workshops to develop a profound and solid brand model to guide your strategic brand management.

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Innovation & Communication

Make use of your profound consumer understanding and find the right words and codes for your communication. Engage in co-creation workshops together with your customers to generate ideas with potential, going as far as co-creating prototypes of innovative products and services.

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About me

As trained business psychologist and expert for qualitative market research I investigate consumer behaviour since more than 20 years. On topics ranging from automobiles to zinc supplements. From Copenhagen to Cape Town. I combine my consumer psychology know how and my longstanding expertise with my competencies as moderator and design thinking coach.

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References

Auto Scout 24
BOSCH
CUPPER
Develey
ebay
KÄRCHER
kikkoman
LISTERINE
marcus
MAM
Merck
Novartis
PHILIPS
Procter & Gamble
Scholl Fusspflege
Schwarz und Schlichte
Tullamore Drew
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News

News

Better Life Now

Better Life Now​ According to psychologists and neuroscientists, the middle years of one’s life are a phase of re-orientation. We reconsider

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"I am collaborating very successfully with Prof. Ute Rademacher for more than 10 years in the context of strategic questions in the digital environment. Besides the high quality of generating valuable consumer insights I would like to highlight her profound understanding of brand and marketing strategies. Particularly in the times of digital transformation and the new demands of customers, her holistic perspective is an absolutely unique asset in our collaboration."
Karl KrainerChief Thinker of Gedankenfabrik (Hamburg & Berlin)
"I am truly surprised by how much we learnt during the moderation training in only two days. I really enjoyed the training and I experienced many aha moments, clarifying how to improve my moderation style, the techniques and questions I use to probe. What I liked particularly in Ute's training approach is bringing together theoretical know-how and practical exercises and hand-on role plays. I feel absolutely confident to run my first 'real' focus groups with consumers!"
Veronika FaschingSenior International Market Research Manager, MAM baby care (Vienna)

"Ute is both a highly professional businesswoman and an excellent moderator. I have struggled in the past to find good moderators in Germany who push respondents and find creative ways of drawing out insights, but Ute managed this with ease. On a personal level, she brought fun and enjoyment to a tricky brief and was a delight to work with. We will definitely be working together with Colibri again!“
Emma LaneySyren / London

"Ute combines a highly professional attitude with great personal involvement and extensive qualitative research skills. Ute is a person you can rely on as she delivers high quality insights based on deep and true understanding of the consumer.“
Annemieke OnderdelindenInternational Marketing Research Manager at HJ Heinz (Rotterdam)
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COLIBRI Research

Prof. Ute Rademacher