CUSTOMER CENTRICITY
Put your customers at the heart of your business
Rediscover your target groups


Persona Development
Put a face to your target groups and bring them to life with personas. Clear with the help of insights resulting from qualitative consumer research. Consistent thanks to the alignment with your marketing strategy. Creative by applying agile methods and conducting creative workshops.

Strategic Brand Management
Strong brands are intangible value creators that enrich your organisation. Benefit from tailor-made studies and workshops to develop a profound and solid brand model to guide your strategic brand management.

Innovation & Communication
Make use of your profound consumer understanding and find the right words and codes for your communication. Engage in co-creation workshops together with your customers to generate ideas with potential, going as far as co-creating prototypes of innovative products and services.

About me
As trained business psychologist and expert for qualitative market research I investigate consumer behaviour since more than 20 years. On topics ranging from automobiles to zinc supplements. From Copenhagen to Cape Town. I combine my consumer psychology know how and my longstanding expertise with my competencies as moderator and design thinking coach. My special interests are innovation research, brand communication and sustainable consumption.
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News

Authenticity: The Currency in Social Media Marketing
Authenticity: The Currency in Social Media Marketing Influencers, microbloggers and YouTubers have become ever more important for marketing. Many companies already

Successful innovation through proactive methods
Successful innovation through proactive methods A joint study by the researchers at Karlstad and Linköping University in Sweden has proven that
News

Authenticity: The Currency in Social Media Marketing
Authenticity: The Currency in Social Media Marketing Influencers, microbloggers and YouTubers have become ever more important for marketing. Many companies already

Successful innovation through proactive methods
Successful innovation through proactive methods A joint study by the researchers at Karlstad and Linköping University in Sweden has proven that

Better Life Now
Better Life Now According to psychologists and neuroscientists, the middle years of one’s life are a phase of re-orientation. We reconsider
"Ute is both a highly professional businesswoman and an excellent moderator. I have struggled in the past to find good moderators in Germany who push respondents and find creative ways of drawing out insights, but Ute managed this with ease. On a personal level, she brought fun and enjoyment to a tricky brief and was a delight to work with. We will definitely be working together with Colibri again!“
"Ute combines a highly professional attitude with great personal involvement and extensive qualitative research skills. Ute is a person you can rely on as she delivers high quality insights based on deep and true understanding of the consumer.“
COLIBRI Research
Prof. Ute Rademacher
- +49 - (0)40 - 54 81 51 92
- info(at)colibri-research.com
- Lange Reihe 39, 20099 Hamburg / Germany